In 2000, Oprah in the “Favorite Things” show in high-profile announcement UGG sheepskin boots is one of the items of her beloved! We donated 350 pairs of UGG sheepskin boots inside to her studio audience, from that moment, UGG sheepskin boots famous.
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Ugg Boots                                 Ugg Boots Sale                                                        Ugg Boots Sale
In the beginning of the 21st century, UGG quickly captured the New York fashion circles, gradually from the manufacturing sheepskin boots, slippers, clogs and sandals brand has become a fashion, leisure and luxury lifestyle brand, appeared in “VOGUE” and other fashion a magazine layout.
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Ugg Boots                                       Ugg Boots Sale                                                        Ugg Boots Sale
In 2003, UGG snow boots classic launch two new colors: baby blue and baby pink. Iconic snow boots in soft colors, was first introduced, once again topped Oprah’s “Favorite Things” show. UGG again overnight fame.

In 2006, UGG brand opened its first flagship store in New York, from UGG fans who have direct experience of the brand culture and experience the first time the full range of product areas. UGG began to emerge in the global fashion center.
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Ugg Boots                                 Ugg Boots Sale                      Ugg Boots Sale
In 2006, UGG open stores in Japan Omotesando Square, which is the first step towards the international market.

In 2008, UGG store opening China Beijing Blue Harbor, which is the first step in UGG opened more than 50 stores planned in China.
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Ugg Boots                                             Ugg Boots Sale                      Ugg Boots Sale
In 2008, UGG opened Westfield shopping center in London’s Covent Garden store and accelerate the pace of internationalization, the British fans provide direct experience of UGG brand destination.

In 2009, UGG and Jimmy Choo co-design series shocked the fashion world.

“In my closet, in addition to Jimmy Choo, the only other footwear UGG.”
–Tamara Mellon, OBE, Jimmy Choo founder and chief creative officer.

In 2010, UGG cooperation with Swarovski, the Swarovski crystal UGG shoes offer customized. Since then, UGG to shine this iconic and famous.

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